Blog: Lay of the Land Report (SA) Annual Report
The year in review – Summarising the 2021 editions
This case illustrates how a brand is born and develops. We were contacted by a client who initially wanted a logo redesign. But in the process of collaborating, we decided to take it a step further and developed a visual identity that helped the company achieve its objectives and became the basis for advancing the brand.
Let’s take a closer look at how the Satsback brand design was developed.
1. Research
Even the most basic work on visuals begins with data collection and analysis. It’s crucial to understand the company’s goals and market positioning, to learn as much as possible about the audience and the competition. This helps to think strategically and expands the framework of ideas.
Input data:
Company
Even the most basic work on visuals begins with data collection and analysis. It’s crucial to understand the company’s goals and market positioning, to learn as much as possible about the audience and the competition. This helps to think strategically and expands the framework of ideas.